Which Chief Executive Officer Has the Biggest Ego?

The private number plate CEO 1 is currently being offered for sale via auction website Ebay. There is obviously a lot of interest in this particular, very unique registration and with less than a day to go the highest bid is over £154,000 (one hundred and fifty-four thousand pounds). Here is another example of big money moving into an enjoyable and appreciating asset.

We are often reminded of the excellent investment characteristics of unique personalised number plates by our clients. A typical example would be the couple who have decided to retire abroad to enjoy the sunshine and relaxed lifestyle experienced by our Mediterranean cousins. They have owned their cherished registration for the last ten years and had the pleasure of seeing it everyday on the various cars they have kept. It is now time to let someone else enjoy the pleasure of ownership, but rather than receiving less than what they paid for it, they are rewarded with a healthy premium on the amount originally invested. If only the same thing could be said about the cars that we all choose to buy!